We started with a simple question: Why is selling online so hard for small businesses in Africa? We found the answer inside the app everyone already uses.
Whatshop wasn't built in a Silicon Valley boardroom. It was born from watching local merchants spend hours manually responding to "price?" comments and struggling with broken payment links. We saw the brilliance of the African entrepreneur and decided to build a engine that matches their hustle.
"Everyone has it. Everyone knows how to use it. It's the digital oxygen of African commerce. We just added the lungs of a global e-commerce platform."
"To be the default OS for billion-dollar African brands that start on a smartphone and end at the top of the global market."
We're building more than software; we're building a movement. We believe that technology should be invisible—so seamless that you forget you're using it. Our technology handles the inventory, the payments, and the tracking, so you can focus on building your brand and connecting with your customers.